The Types of Digital Marketing: A Guide for Businesses

The Types of Digital Marketing: A Guide for Businesses

The Types of Digital Marketing: A Guide for Businesses

No matter the shape or size of your business, your success hinges on your ability to engage your target audience. Without a solid, comprehensive marketing strategy, you will be unable to grow. As of 2021, companies spend an average of 7.9% of their overall revenue on digital marketing activities. This is a figure that is higher than almost any other point in the past two decades.

You might be spending more on your marketing this year. However, the most important thing is how you spend it. This is why it pays to know the different types of digital marketing approaches, and how they can specifically impact your growth. Read our two-minute explainer to find out the digital marketing services and strategies available to you. 

SEO, SMO, and the Rest

One of the most important types of digital marketing today is all about ranking higher online. This can mean ranking higher on Google, or on various platforms such as App Store or Twitter. At the heart of it all are SEO tips and tricks. Whether it’s SEO, SMO, SEM, or similar, the goal is to game platform algorithms so that your brand is the easiest to find and the most prominent or relevant customers. Today, you can even use simple marketing tricks to rank in Google Maps, so that your business appears first when local customers search for the goods and services you offer. 


This is the other side of the coin of SEO, so to speak. PPC, or pay-per-click, is a form of paid advertising that takes place exclusively on search engines and the like. As a brand, you can pay Google (or Facebook, or Twitter) to place your website or app at the top of search results for a variety of queries. This will help you to capture the attention of customers that are likely to fit your target demographic. 

Influencer Marketing

This is a form of digital marketing that takes one of the oldest pillars of traditional advertising and adapts it for the age we live in. As the name suggests, it is the tactic of paying prominent online figures (influencers) to promote your brand or product. They could produce sponsored content, appear in your ads, or just post something positive to their millions of followers. Today, there are a ton of specialist digital marketing companies that exist solely to connect brands with influencers. 

Content Marketing

This is a form of marketing that is much more customer-focused. It is about creating valuable, noteworthy online content that users will engage with and find genuinely valuable. It means creating content that goes far beyond brand promotion, which manages to position your brand as an authority on a particular topic nonetheless. This could be tutorial videos, cinematic content, useful Twitter threads, Tik Tok gossip feeds, and so much more. 

Learn More About the Types of Digital Marketing that Will Unlock Growth

When you know the right types of digital marketing for your business, there are no limits to what you can achieve. To learn more about perfecting your digital marketing strategy, we have got you covered. Make sure to consult our expertly-curated Business guides to take your marketing to the next level.